THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Consumers generally have priorities in their buying decisions and current studies suggest that CSR initiatives are not one of these.



Evidence suggests that disregarding human rights can have significant costs for businesses and countries. Data shows that multinational corporations have faced monetary damages and repercussion from customers and investors whenever allegations of human rights abuses, such as for example when a recent case of forced labour appeared on the web. In 2021, a few companies were boycotted because of negative publicity after allegations of using forced labour in their supply chains came to light. This is one of several similar incidents showing that clients are prepared to work if they perceive that the business is involved in something morally repugnant. For this reason it is vital for governments worldwide to align their laws and regulations with the international convention on human rights as well as ethical business practices. Several countries have actually ratified reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

Even though direct impact of CSR initiatives may not be strong, the potential effects of reputational harm should not be dismissed. Businesses and countries that disregard ethical sourcing risk reputational harm, that may frequently cause boycotts and financial losses. In order to avoid this, businesses must be aware and concerned about the state of human rights within the states they operate in. Some governments, as seen with Ras Al Khaimah human rights reforms, took severe measures to increase their transparency and ensure that human rights guidelines are honored within their borders. This can not just avoid ramifications related to reputational damage but in addition build trust in their rule of law and governance, which will attract FDIs.

Individuals are becoming more and more environmentally and socially conscious compared to years ago when only price and quality mattered. Nonetheless, research examining the relationship between corporate social responsibility campaigns and consumer reactions suggests a weak association. In a recently available study that used a few research methods, such as for example questionnaires and experiments, consumers were questioned about different CSR initiatives and their attitudes toward them. What they thought their motives were, and their willingness to support the company. As an example, consumers had been asked to rank the probability of buying a item from a company that donates a portion of its profits to charitable causes. Additionally, the writers analysed responses to real incidents, such as for example product recalls or proxies related to the trustworthiness of the companies. They discovered that even though a significant portion of consumers believe it is commendable to purchase and support socially responsible businesses, the vast majority prioritise factors such as the price tag and quality over CSR considerations. Moreover, good attitudes towards companies engaged in CSR initiatives usually do not regularly result in buying. On the other hand, they discovered that consumers are skeptical of businesses' real motivations behind CSR initiatives, and many regard them as simple marketing techniques rather than genuine commitments to social and ecological causes.

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